Hotel companies are aggressively battling for online booking by offering their most loyal customers discounted rates for reserving directly with them.
On July 20, Choice Hotels International will introduce a members-only discounted rate of up to 7% on ChoiceHotels.com and the company’s mobile app. All 27 million Choice Privileges members are eligible.
Since April, Hyatt Gold Passport members have been able to get up to a 10% discount for booking directly via the company’s website, mobile apps and other approved channels for stays in the USA, Canada and Australia.
That same month, Marriott International introduced Marriott Rewards Member Rates discounted at least 2% on weekdays and at least 5% on weekends for loyalty members who book directly on Marriott.com or the company’s mobile app, call centers or though select corporate travel professionals.